Marketing of Art Products Assignment Example | Topics and Well Written Essays - 1500 words

Marketing of Art Products - Assignment ExampleThis analytic thinking focuses on the various aspects of humanistic discipline market and evaluates whether the different conduits for arts sales could be considered as effective in their sales and merchandising approach.The sales outlets for marketing of art products largely depend on conduct consumers, festival or exhibition visitors and also on sponsors. Olkonnen et al (2000) argue that there is little or no academic interest or research studies on the phenomenon of commercial sponsorship on arts, sports and media evets. Sponsorship as a study of marketing management is largely defined by marketing mix and mass colloquy and Olkonnen et al claim that sponsorship could be better defined by applying the approach towards networking and interaction. Networking in marketing of arts focuses on understanding the dynamics of sponsorship as a method of networks and relationships and also interpersonal communication kind of than sponsorsh ip as a measure of effects on the audience or consumers.The art festival is bingle of the major marketing tools through which a large number of art enthusiasts could be assembled to focus on both the academic and the commercial aspects of art. Waterman (1998) writes that despite the prominence and ubiquity of such art festivals these festivals hand not been studied or researched to an appropriate degree. These art festivals serve as a platform for brisk artists and also from a social perspective transform agencys and settings into environments thriving with the production and processing ad even consumption of the very essence of destination which seem to be available within a particularized location. The way a particular culture in manifested and projected becomes very obvious in festivals and festivals scam a major role in highlighting cultural aspects of art apart from beingness a major conduit for the sale and marketing of arts. Waterman (1998) goes a bit further in discu ssion the implications of these festivals and suggests that foul for arts is a process used by elites to distance themselves from the other classes of society. Thus being a patron of arts marks out someone as member of refined or higher(prenominal) social class. However the changing nature of festivals is obvious as from being traditionally innovative and being controlled by artistic directors, these festivals are presently increasingly controlled by marketing managers and agencies who have been transforming arts into an diligence with a strong potential for marketing and attracting consumers at a large scale. Arts festivals are now seen as serving the dual purpose of marketing the arts products as also advertising the place in which such festivals are held and thus tend to attract sponsors and agencies that have many different marketing approaches and motivations. Waterman (1998) suggests that the concept of festival for arts and economics may be related to tensions between cult ure and cultural politics. Direct marketing of art objects is one of the more traditional and common ways of marketing and selling art products. Arnold and Tapp (2003) suggest that direct marketing is being increasingly used by non benefit organisations to reach consumers, raise sales and revenues and improve long term consumer relationships. In case of selling of arts